Creative Hair School
Branding the Future of Beauty Education
Since 1999, Creative Hair School of Cosmetology has empowered aspiring beauty professionals with the education, training, and hands-on experience needed to build careers in the industry.
As the school approached its 20th anniversary milestone, it was time to elevate its brand presence and better communicate the value of its educational experience to prospective students, clients, and the broader community.
Rerite Media was brought in to modernize the school's identity, strengthen its digital presence, and generate meaningful media exposure that positioned Creative Hair School as a trusted institution for beauty education and professional development.
The engagement included a comprehensive brand identity refresh, modern website architecture, marketing collateral, media relations, brand photography, and a professional press kit highlighting the school, its leadership, and its impact on the community.
Rerite Media partnered with school leadership to develop a contemporary brand presence that reflected Creative Hair School's legacy while positioning the institution for its next chapter.
The strategy focused on three key objectives:
- Refresh the brand with a more modern and cohesive visual identity.
- Strengthen digital engagement through a responsive, user-focused website and social media presence.
- Increase visibility and credibility through strategic media relations, community engagement, and a comprehensive PR toolkit.
The campaign brought the school's story to life across multiple touchpoints—from its website and marketing materials to student spotlights, photography, media outreach, and community events.
- Media Relations
- Brand Strategy
- Graphic Design
- Website Design & Development
- Media Kit Development
- Brand Photography
- Community & Event PR
A Stronger Brand
Rerite Media developed a clear brand promise and slogan designed to communicate the school's mission and create a consistent message across marketing and communications. The new messaging was integrated throughout promotional materials and distributed to prospective students and members of the community.
40% Increase in Social Engagement
Creative Hair School of Cosmetology increased its social media followers and likes by 40% across Instagram, Facebook, and YouTube, expanding its digital reach and creating stronger opportunities to connect with prospective students.
10,000+ Digital Shares
Strategic media relations generated coverage across local news outlets and digital publications, resulting in more than 10,000 shares within six months and significantly expanding awareness of the school beyond its existing audience.
Institutional Recognition
Creative Hair School of Cosmetology received the Minority-Owned Business Award from the Flint & Genesee Chamber of Commerce, further recognizing the school's role and impact within the local business community.
A Complete Brand & Digital Refresh
Within six months, Rerite Media delivered a comprehensive brand and communications transformation, including:
- A fully responsive website redesign
- Updated brand and marketing materials
- Retractable banner systems
- Student spotlight video production
- Brand photography
- A comprehensive media and press kit
- Localized ribbon-cutting event coordination
- Strategic media outreach
Since 1999, Creative Hair School of Cosmetology has empowered aspiring beauty professionals with the education, training, and hands-on experience needed to build careers in the industry.
As the school approached its 20th anniversary milestone, it was time to elevate its brand presence and better communicate the value of its educational experience to prospective students, clients, and the broader community.
Rerite Media was brought in to modernize the school's identity, strengthen its digital presence, and generate meaningful media exposure that positioned Creative Hair School as a trusted institution for beauty education and professional development.
The engagement included a comprehensive brand identity refresh, modern website architecture, marketing collateral, media relations, brand photography, and a professional press kit highlighting the school, its leadership, and its impact on the community.
The Opportunity
Rerite Media partnered with school leadership to develop a contemporary brand presence that reflected Creative Hair School's legacy while positioning the institution for its next chapter.
The strategy focused on three key objectives:
- Refresh the brand with a more modern and cohesive visual identity.
- Strengthen digital engagement through a responsive, user-focused website and social media presence.
- Increase visibility and credibility through strategic media relations, community engagement, and a comprehensive PR toolkit.
The campaign brought the school's story to life across multiple touchpoints—from its website and marketing materials to student spotlights, photography, media outreach, and community events.
The Approach
- Media Relations
- Brand Strategy
- Graphic Design
- Website Design & Development
- Media Kit Development
- Brand Photography
- Community & Event PR
Services
The Results
A Stronger Brand
Rerite Media developed a clear brand promise and slogan designed to communicate the school's mission and create a consistent message across marketing and communications. The new messaging was integrated throughout promotional materials and distributed to prospective students and members of the community.
40% Increase in Social Engagement
Creative Hair School of Cosmetology increased its social media followers and likes by 40% across Instagram, Facebook, and YouTube, expanding its digital reach and creating stronger opportunities to connect with prospective students.
10,000+ Digital Shares
Strategic media relations generated coverage across local news outlets and digital publications, resulting in more than 10,000 shares within six months and significantly expanding awareness of the school beyond its existing audience.
Institutional Recognition
Creative Hair School of Cosmetology received the Minority-Owned Business Award from the Flint & Genesee Chamber of Commerce, further recognizing the school's role and impact within the local business community.
A Complete Brand & Digital Refresh
Within six months, Rerite Media delivered a comprehensive brand and communications transformation, including:
- A fully responsive website redesign
- Updated brand and marketing materials
- Retractable banner systems
- Student spotlight video production
- Brand photography
- A comprehensive media and press kit
- Localized ribbon-cutting event coordination
- Strategic media outreach