Castle Museum of Saginaw
Castle Museum Media Relations
The museum required modern narrative revitalization to expand visitor demographics and capture sustained earned media coverage for regional exhibits.
Structured a high-velocity press cadence and forged direct media relationships with national news desks, combining localized cultural narratives with compelling historical hooks.
Developed press releases, coordinated media interviews, and supported digital social media campaigns.
Project focus: regional cultural storytelling, media relations, and communications for museum exhibits.
The museum required modern narrative revitalization to expand visitor demographics and capture sustained earned media coverage for regional exhibits.
Structured a high-velocity press cadence and forged direct media relationships with national news desks, combining localized cultural narratives with compelling historical hooks.
Developed press releases, coordinated media interviews, and supported digital social media campaigns.
Project focus: regional cultural storytelling, media relations, and communications for museum exhibits.